This project was to create brand identity design for
the city of Siem Reap, the capital of Siem Reap
Province in northwestern Cambodia. Research into
Cambodia’s local culture and special architecture was
done to create a unique logo for this city.
Angkor Wat is the distinctive landmark of this region
and was chosen to represent the city in the overall
branding. Therefore, “Angkor Wat” is the main part of
the logo. Siem Reap is a religious city and is
surrounded by mountains and rivers. The concept is
a city of light and water. In the logo variant, the sun,
moon, and stars are used to represent light, below is
the flowing river.